Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you willingly share. This may include your name, company name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though these are processed securely via our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery timelines, and budget considerations. This helps us deliver a service tailored to your business needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this information to improve site performance and to understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure you’re satisfied.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also utilize aggregated, non-identifiable data to understand market trends and optimize our operations. For example, we might analyze which arrangements are most popular in different seasons to better plan inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your information stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal requirements.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it only for the specific services they provide.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations affecting our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—this data is handled by certified payment processors specializing in secure financial transactions.

While we employ strong security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and maintain high protection standards.

Your Rights and Choices

You have several rights concerning your personal information. You can request to view what we hold about you, ask us to correct inaccurate information, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business purposes and legal requirements. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you ask us to remove them.

When we no longer need your information, we securely delete or anonymize it. Some information may be kept longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain features.

Essential cookies are necessary for our site to function properly – they enable basic features like navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We use analytics Cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and does not identify individuals.

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If GroveLaneMarket undergoes substantial business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will notify you of any such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we will ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or post a notice on our site before they take effect.

Minor updates for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy from time to time to stay informed about how we protect your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we learn that we have inadvertently collected such data, we will promptly delete it from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data internationally. When this happens, we ensure appropriate safeguards are in place to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.